“Cauliflower is a surreal meditation that explores the profound significance of the cauliflower ear in the world of fighters and martial artists.” For some, it is a sign of honor, perseverance, and virility; for others, it is simply a physical deformity. In his first film outside the advertising industry, Heilbronn addresses the ambivalent and niche phenomenon of the “cauliflower ear.” The film is a Staff Pick at Vimeo, was featured by Nowness, and was presented at Numéro and Director's Library, to name a few.

Aurélien Heilbronn asked for a timeless, classic, and sporty main title that would work as a font on both the poster and in the credits of the black-and-white film. The bold red creates the sense of dynamism the filmmaker wanted and this oeuvre asked for.

“Cauliflower” is an experimental documentary’esque short film by filmmaker Aurélien Heilbronn. The Frenchman, who divides his time between Paris and New York, has made a name for himself as an advertising filmmaker for brands such as Tommy Hilfiger, Thom Browne, and Audi, as well as The New York Times.

SERVICES, Art direction, conception, consulting, graphic design, layout, typography, main title design, credit design and layout, poster design