It's high time for a #rebranding. That’s was Tomatolix thought, the award-winning YouTuber and video journalist. For years he has been informing and educating through self-experimentation-videos: 15-30 minute contributions researched with high journalistic standards. 32 years young, he managed to gather a following of over 2.4 million interested people throughout his channels.

Tomatolix was looking for a bolder, more offensive concept for his YouTube and social media channels that also fits well into the journalistic industry. The assets revised in the process include: fonts, logos, social media templates (including: story posts, headers), YT video intro/outro, text overlays and information in the video.

2.2 million subscribers, 294 videos (YouTube, as of September 29, 2025)

SERVICES, Rebranding (YT, social media), concept development, consulting, art direction, graphic design